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Books

Books that Dr. Cabaniss is using for various semesters:

Spring 2014
Marketing Management - 9:40 TT - Strategic Marketing Problems - 13th edition - Kerin & Peterson - 0132747251 also you will need to subscribe to the Wall Street Journal in class.
POM - 11:10 TT - An Introduction to Management Science - 12th edition - Anderson, Sweeney, Williams, Martin - ISBN: 0324399804 BE SURE YOU DO NOT GET THE INTERNATIONAL EDITION!
Marketing Communications - 1340 TT - No Textbook
Principles of Marketing - 9:10 MWF - Marketing - Grewel, Levy - 3'd edition - 0078028833

Summer 2014
POM - 11:10 TT - An Introduction to Management Science - 12th edition - Anderson, Sweeney, Williams, Martin - ISBN: 0324399804 BE SURE YOU DO NOT GET THE INTERNATIONAL EDITION!
Principles of Marketing - 9:10 MWF - Marketing - Grewel, Levy - 3'd edition - 0078028833
Fashion Marketing - online - Care Concepts in Fashion - Laura Dias - 0073196223